Timing isn’t everything but on social media, it’s pretty damn close. If you’re not posting when your audience is actually online, you’re leaving likes, shares, and conversions on the table. Let’s break down the best time to post on every platform so your content actually gets seen.
Instagram
🔥 Best Time: 10AM–12PM and 6PM–8PM (Weekdays)
People scroll during late mornings and after work. Tuesdays and Wednesdays usually outperform the rest.
Facebook
🔥 Best Time: 9AM–11AM (Tuesdays to Thursdays)
Facebook still loves early-day engagement. Avoid weekends unless you’re boosting content.
X (formerly Twitter)
🔥 Best Time: 8AM–10AM (Weekdays)
Morning commutes and lunch breaks = prime time. If you’re in B2B, tweet early. If B2C, try evenings too.
LinkedIn
🔥 Best Time: 7AM–9AM and 5PM–6PM (Tuesdays & Thursdays)
Think office hours. Professionals scroll LinkedIn before work and after meetings not during the workday.
TikTok
🔥 Best Time: 6PM–9PM (Daily)
Evening hours dominate. Test weekends heavily audiences binge-watch when they’re off the clock.
YouTube
🔥 Best Time: 12PM–3PM (Thursdays & Fridays)
Upload just before peak watch time (evenings) so YouTube has time to index your video and notify subscribers.
Pinterest
🔥 Best Time: 8PM–11PM (Weekends)
This is when people are planning, dreaming, and pinning. Sundays are gold.
Keep in mind: these are general trends. Your ideal posting time depends on your specific audience and analytics. Use tools like Later, Buffer, or Sprout Social to A/B test your timing and track engagement spikes.
For more on optimizing your schedule, check out our Social Media Content Calendar System.