Personalization in digital marketing is more than using a customers name in an emailits about delivering tailored experiences across channels. This guide explains how to leverage CRM data, behavior tracking, and predictive analytics to create segmented campaigns that resonate. Learn to build dynamic landing pages, personalized product recommendations, and targeted email workflows that speak directly to user intent. The result is increased engagement, retention, and customer lifetime value at every touchpoint. User-generated content (UGC) leverages authentic material created by customers, such as reviews, photos, and videos. Radiant Digital Media encourages UGC to build community, increase trust, and provide social proof that enhances your marketing campaigns.