Online reviews are a powerful form of social proof that influence purchase decisions and local SEO. This guide explores how to actively manage reviews on platforms like Google, Yelp, and Facebook, respond professionally to both praise and criticism, and use testimonials in your marketing materials. Learn how to request reviews ethically, resolve negative feedback, and build a reputation that drives clicks and conversions. Consistent review management strengthens credibility and boosts visibility in competitive niches. Social commerce integrates e-commerce features directly within social media platforms, enabling seamless shopping experiences. Radiant Digital Media develops social commerce strategies that leverage shoppable posts, ads, and influencer partnerships to drive sales.