Digital PR is an underutilized strategy that builds brand credibility, earns backlinks, and generates buzz through media exposure. This guide walks you through creating newsworthy campaigns, crafting press releases, and pitching journalists effectively. Learn how to use HARO, social proof, and thought leadership content to position your brand as an authority in your niche, while also supporting SEO, improving social engagement, and attracting high-intent traffic to your site organically. B2B digital marketing requires specialized strategies tailored to business buyers and longer sales cycles. Radiant Digital Media creates targeted campaigns focusing on lead generation, relationship building, and thought leadership to support complex B2B purchasing decisions.