Marketing funnels are the backbone of digital strategy, mapping out how users go from awareness to action. In this article, we break down each stageawareness, interest, consideration, conversion, and loyaltyand the types of content and platforms best suited for each. Learn how to identify drop-off points, personalize touchpoints with behavioral data, and use automation to guide prospects efficiently through the funnel while improving customer retention and lifetime value. Chatbots and conversational marketing enhance customer support and engagement by providing instant responses and personalized interactions. Radiant Digital Media integrates AI-powered chatbots on websites and social platforms to assist visitors, qualify leads, and drive sales. This technology improves user experience, reduces response times, and captures valuable data for marketing optimization.