Understanding your customer journey is foundational to effective marketing. This guide shows you how to map buyer personas to stages like awareness, consideration, and decision-making. Learn how to create content tailored to each step, use analytics to track movement through the funnel, and identify drop-off points. By aligning messaging and offers with where your customer is in the journey, you can improve conversion rates, customer satisfaction, and lifetime value through personalized experiences. Cross-device marketing ensures consistent messaging and tracking as users interact with your brand across smartphones, tablets, and desktops. Radiant Digital Media designs campaigns that provide seamless experiences and accurate attribution for multi-device user journeys.