Behavioral data can be a goldmine for improving marketing performance when used effectively. This guide breaks down how to collect, interpret, and act on behavioral signals like time on page, scroll depth, and click-through patterns. Learn how to implement tools like heatmaps, session recordings, and real-time analytics to uncover friction points and opportunities. Armed with these insights, you can refine messaging, UX, and targeting strategies to better match what your audience actually wants. E-commerce marketing focuses on driving traffic and sales for online stores through SEO, paid ads, email, and social media. Radiant Digital Media optimizes product listings, creates engaging promotions, and implements abandoned cart recovery to increase revenue and customer loyalty.