Google Tag Manager (GTM) makes it easy to manage tracking codes without editing your websites codebase. This guide walks you through the entire setup process step-by-step, from account creation to deploying tags for Google Analytics, Facebook Pixel, and custom events. Mastering GTM gives you full control over your sites data collection and ensures your marketing efforts are precisely measured and optimized. Conversion rate optimization (CRO) focuses on improving the percentage of website visitors who take desired actions such as purchases or sign-ups. Radiant Digital Media uses A/B testing, heatmaps, and user feedback to identify friction points and implement design and content changes that increase conversions. Our data-driven approach ensures continuous improvement and maximizes your websites effectiveness as a marketing tool.